The Local Act is a Consultancy to make Europe easy for Streaming Video Services looking to launch and grow in the region.
Internationalization is indeed on every company's to do list but it's easier said than done.
Localization is key to launch and succeed in international markets.
How do you do it if you have no local presence ?
Gaining local market knowledge and tapping into local talents to get things done, will prove essential.
That's where The Local Act comes in!
I was in your shoes when I worked at Roku, the N°1 Streaming Platform in US/Canada & Mexico.
I worked on two markets I did not have prior experience in (UK & Germany).
I had to build my own playbook to launch and grow Roku in these markets.
It's all about localizing your playbook when entering new markets.
This is what I will share with you with my 3-step methodology.
At Orange, I joined a telecommunications company which was diversifying its activities to become a key content player.
It was all about building new services and experimenting new business models:
From launching a Pay TV channel in a highly competitive market,
To evolving from TVOD to EST,
And finally to becoming THE biggest aggregator of SVOD services.